OK, maybe Disney didn't want to go with that. It would probably get the wrong kind of attention. I'm beginning to thing the wrong kind of attention would have at least been attention.
In case you totally missed it – there was a big movie that opened a weekend or two ago. It's based on Edgar Rice Burroughs classic John Carter of Mars series. The first book in that series is "A Princess of Mars". I wish they would have included the Princess of Mars in the title of the film somewhere. I wish they would have made some kind of connection to Tarzan or adventure or strong female characters. Anything would have helped, although I can understand why they wouldn't want to include Mars. See this article here: http://www.filmcritic.com/features/2012/03/john-carter-curse-of-mars/ . After reading that little bit of information, I'd would have tried to stay away from having Mars in the title too. Not that it seemed to help.
The movie has been deemed a resounding flop. Hard to argue with that when a second week kids movie cleans up at the box office and beats your big opening weekend. I hope this film gains a following and becomes one of those movies with “legs” that seem to never go away. I went and saw the film on opening weekend, in 3D.
I have to admit that seeing it in 3D was not my first choice, it was simply how the movie schedule and my schedule matched up. The 3D was excellent. It didn't distract from the story – and that's what really counts as far as 3D goes. The other technical effects of the film were outstanding. The Tharks were amazingly well done. Many times, computer generated characters distract from the film. I am often pulled from the story when I notice the effects. John Carter was not one of those films. It will be a crime if this film doesn't clean house when the Oscars come around next year.
If you get an opportunity, you should go see this film.
Now, having said good things about the film, I think it's time to take on a particular business aspect of the “franchise”. The folks that are in charge of the parts of the ERB estate are filing a lawsuit in an attempt to stop other creators from using the public domain parts of the ERB catalog.
“ERB claims that the manner in which Dynamite uses the mark, and specifically some of the covers which feature partial nudity, are damaging to the reputation and good will of ERB and the business it has built up around Tarzan and John Carter...”
http://www.techdirt.com/articles/20120228/18543417906/edgar-rice-burroughs-inc-using-trademark-law-to-prevent-use-public-domain-stories.shtml
Wrong, wrong, wrong.
Depicting Deja as partially naked damages the reputation? What the hell are they thinking? That IS the reputation! You think the works by Frazetta aren't part of that reputation? Are they going to try to claim those next? When will people understand that attacking the fans of something will not fill them with the desire to give you money?
Once again, I would like to humbly suggest you go and see this film while it's in the theater. After that if you have the means, go and purchase something from the comic maker being sued.
(this is a re-post from Watch The Skies)
Also - See this trailer for how they should have advertised this film: http://www.youtube.com/watch?v=OzPVYy7LHIo&feature=youtu.be